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Shattering Sales Records Daily

Small Brands. Big Brands. Incredible Results.

Overview

Founded in 1996 in San Diego by a team of opticians with active lifestyles, SportRx’s mission is to “help people see better while doing the things they love.” SportRx creates customized prescription sunglasses and snow goggles for active lifestyles. SportRx came to Forix with concerns about the overall performance of their website. They needed a partner who understood their brand’s vision and could help them reach their eCommerce goals.

The Challenge

The main issues that users were experiencing on the SportRx website were with the complicated shopping cart and checkout process, less-than-intuitive on-site search functionality, and general confusion over the production time of their custom glasses. Forix needed to find a way to solve these problems in order to increase conversions and decrease cancellations and returns. Together, we created an actionable plan to meet these challenges head on.

The Solution

Through a series of data analysis and A/B tests, Forix was able to pinpoint why visitors were abandoning checkout and reworked the entire experience. Forix designed a product wizard that simplified the buying process, automated post-purchase tools, added better on-site search, and made many more improvements. SportRx started breaking new sales records every week, and continues to thrive.